The Instant Savings Book (ISB) is a 48-page direct mail program sent to members that showcases new and discount offers on club products and services. The catalog has roughly 8 issues a year and reaches about 20 million homes across the U.S.
DENTSU CREATIVE, JOHN HANCOCK | VITALITY
Live More
Live More is a 54-page lifestyle magazine that features wellness articles, science insights, and rewards breakdowns for John Hancock Vitality’s exclusive members. It runs twice a year.
DENTSU CREATIVE, QVC
Holiday Gift Guide
The Holiday Gift Guide was the printed component of QVC’s larger holiday campaign spearheaded by our sister agency, Merkle. It started as a 12-page catalog. On the third year, the format changed to a 20-page pamphlet.
DENTSU CREATIVE, HANNAFORD
Fresh
Fresh is a 52-page food magazine that features seasonal recipes and local highlights by Hannaford, a grocery chain located in the New England region. It runs 7 issues a year.