cca alumni & family weekend 2016
branding + identity + print & web marketing
I had the pleasure of designing the identity for California College of the Arts’ 2016 Alumni & Family Weekend as a member of Sputnik, CCA’s former in-house student design team.
Alumni & Family Weekend was a two-day event held on both the Oakland and San Francisco campuses. Alumni and current students alike and their families were invited to celebrate CCA’s history, present achievements, and future aspirations.
The overall inspiration for the graphic system was rooted in the connections and relationships made between the college and all its students across generations. The radial lines are the connections, the points in which they meet—and are always able to return to—is CCA.
The colors, lastly, was symbolic of the fall season in which it was held.