Instant Savings Book
DENTSU CREATIVE
SAM'S CLUB
The Instant Savings Book (ISB) is a 48-page direct mail program sent to members that showcases new and discount offers on club products and services. The catalog has roughly 8 issues a year and reaches about 20 million homes across the U.S.
As the Senior Production Designer, I oversaw the team’s template creation, style guide usage, asset library management and server maintenance.
My responsibilities positioned me as a touchstone in every stage of the ISB’s creation from kick-off, design, and review rounds, to printer hand-off.